Advertisers may also upload a YouTube Shorts-eligible video (vertical format, greater than or equal to 10-60 seconds in length), which may be eligible to serve on YouTube Shorts. If you don’t have a video asset and don’t want to use the auto-generated videos, you can use the Google Ads video creation tool to create a video for use in your Performance Max campaign. We may also flip your uploaded video to enable your campaigns to reach people on YouTube Shorts. Auto-generated videos may appear in standard horizontal YouTube format or in a vertical format so they may serve on YouTube Shorts to reach additional people. If you don’t add a video to your Performance Max asset group, then one or more videos may be auto-generated from the assets in your asset group. We recommend having at least one landscape, square and vertical video. Performance Max campaigns must have at least one video that’s longer than 10 seconds. If you don’t plan to upload a video, consider how your other creative assets will appear if resized. Tip: Google automatically resizes your video ads to increase your performance by platform and improve ad strength. Here are some examples: Images without text or graphic overlays You can use images with overlays, but it's recommended to use at least one image without overlays for each aspect ratio (square, landscape, and portrait). Recommendation: Add 1 landscape logo sized at 1200 x 300 px Recommendation: Add 1 square logo sized at 1200 x 1200 px Recommendation: Add 2 portrait image sized at 960 x 1200 px Images that do not meet this aspect ratio can be uploaded and cropped within the interface. Recommendation: Add 4 square images sized at 1200 x 1200 px Recommendation: Add 4 landscape images sized at 1200 x 628 pxįurther supported for serving on image search mode only Content needs to be in the center 80% of the image (the safe area that won’t be cut off despite device screen size). In addition to the below requirements, all image assets must meet the following requirements: Text specification Text asset typeģ0 characters max, include at least one with 15 characters or lessĩ0 characters max, include at least one with 30 characters or lessĪutomated by default, or select from a list Learn more About automatically created assets. Note: If Final URL expansion is on, Google may replace your Final URL with a more relevant landing page based on the user’s search query, and generate a dynamic headline, description, and additional assets to match your landing page content. Add text, images, videos, and assets to your asset group by following the requirements below:.If the Final URL expansion is turned on, additional URLs on your domain will serve when relevant. Your ads will be directed to the Final URL.Though you can only set up one asset group before publishing your campaign, you can add additional asset groups later. Add an asset group name to identify your asset group theme.Performance Max will automatically assemble these assets into all applicable ad formats for your goal and show the most relevant ad creatives in each ad. Start your asset group by adding headlines, images, and videos related to a single theme or audience. Advertisers can create multiple asset groups per campaign after their initial asset group is created and the campaign is launched. Learn more About automatically created assets in Performance Max campaigns.Īn asset provided in an asset group can be combined with any other asset from the same group to create ads that serve across Google Search, Google Maps, Display, YouTube, Gmail, Discovery feed, and Google partner websites. It’s recommended that you keep this setting turned on to optimize campaign performance. When this setting is turned on, Google uses AI to create descriptions, headlines, and additional image or video assets based on your landing page, domain, and existing ads and creative assets. Google may automatically create assets to help connect you to potential customers. You can use the ad preview editor to check possible creative asset combinations. These assets are automatically mixed and matched based on which Google Ads channel (YouTube, Gmail, Search, and others) your ad is being served on. The content below pertains to Google Ads users who have already created, and logged into, their Google Ads account.Īn asset group is made from the images, logos, headlines, descriptions, videos, and audience signals you add when you create your Performance Max campaign. Note: As Google enhances the new user onboarding process, new Google Ads users may experience an updated workflow.
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